What Makes Great Content
Everyone talks about content as a driver for marketing, social media and sales, but most people don’t know what that even means. They want to build their brand, increase their audience, and drive more sales, but they have no idea what content is, how to create it, or even how it relates to their business. So to clarify some of the confusion, I’m going to give you the basics you need to know about content. First, here’s what it is: Content is just information. That’s it. It’s not complicated, fancy or difficult. It also doesn’t even have to be your content. It could just be content that you find and share with your tribe. However, there’s a difference between content and good content. Good content is information that people—specifically your target audience—care about. Here’s how to make sure that you’re sharing content your audience cares about. It should be these...