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July 31, 2014

What They Remember About You

When a client books one of Dave Ramsey’s speakers for an event, they pick us for a specific reason: They’re interested in one of our areas of expertise: life balance, leadership, time management or money. They hear about us from...

When a client books one of Dave Ramsey’s speakers for an event, they pick us for a specific reason:

  • They’re interested in one of our areas of expertise: life balance, leadership, time management or money.
  • They hear about us from another client and want someone who can connect with their audience.
  • Or they watch a few of our sample videos and feel like we are a match for their particular group.

Each of these reasons has to do with what our clients expect from us onstage. That’s why they sign the contracts, pay the fees, and choose us over the thousands of other professional speakers out there.

But what’s interesting is that the reasons they book us are never the reasons they remember us.

After each event, we read through the surveys we send to our clients. Interestingly, their comments have nothing to do with the reasons they initially hired us—it’s not what we said, how often the audience laughed, or how we hit our time correctly.

Those things are important, but they are not what make us memorable.

What clients remember is the person they experienced offstage.

Comment after comment pour in that have nothing to do with the actual talk:

She stayed around afterward and answered questions for over an hour!

He was such a pleasure to work with and was so accommodating!

He was so easygoing when the microphone went out!

She stayed late to have dinner with our leadership team!

We changed her topic five minutes before she went onstage, and she was happy to roll with it!

The onstage experience is why they book us, but that’s not the main thing they remember about us when it’s over.

What they always remember is who we are away from the spotlights.

They remember the smiles and handshakes. They remember us going the extra mile in an industry of overblown egos. They remember us showing up to serve, not to put on a show.

That’s what they remember.

And the same is true for you. When clients book your service, buy your product, or visit your website, chances are it’s not the “onstage experience” they’ll remember, talk to their friends about, or come back for. What they’ll always remember is who you are offstage.

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