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September 24, 2015

Do I Need a Blog for My Side-Business?

You’ve started a side-business, and since everyone you know that has a business also has a blog, you’ve decided to also start a blog. How hard could it be? So you set up a WordPress theme and spend hours selecting...

Do I Need a Blog for My Side-Business?

You’ve started a side-business, and since everyone you know that has a business also has a blog, you’ve decided to also start a blog. How hard could it be?

So you set up a WordPress theme and spend hours selecting fonts and color schemes, and you’re up all night choosing and editing photos. Then when you sit down to write, you discover any combination of the following:

  1. You don’t have anything to write about.
  2. You don’t like to write.
  3. You aren’t good at writing.

As you can imagine, this is frustrating. But because you feel like you have to blog, you keep writing long sentences about nothing. Then you have to get readers to this blog you’ve worked so hard on. So you post on Facebook, tweet, email, text, and send smoke signals to link back to your site. You end up begging people to come to your blog, and then if and when they do, you’re still not sure how to connect it to your business.

And in reality, all of this effort did nothing to grow your business. It only distracted your marketing efforts and confused your potential customers.

Blogging isn’t for everyone.

If you have a natural love and gift for writing—and if the blog drives your business—then by all means, blog.

For example, of all of the things I do for my work, blogging is one of my absolute favorites. I may take other things off of my plate when I get crazy busy. But as long as I am able, on Sunday nights after my baby is in bed, at midnight in hotel rooms, or while in-air on flights, I’ll do whatever I can to keep blogging. If you love it, do it.

But if it’s not for you, it’s okay. Let it go. You don’t have to feel pressure to do something a certain way just because that works for someone else. There are many ways to boost your business and become successful.

For example, I couldn’t care less whether or not my child’s piano teacher has a blog. I just want her to be able to read and play music and teach my child how to do the same.

When you let go of this pressure to write, you can spend time accomplishing more of what you know and love for your business. At the end of the day, that’s what your customers really want anyway.

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Leave a Comment

  1. Chrsity – Do you have any speaking engagements for the Portland, OR area? I’d love to come hear you!

    Trish Dougherty

  2. Sara Jackson says:

    I’d love to attend an event in Portland, OR as well. I’m having difficulties picking a side business to start. I have so many interests that I don’t know which one to go with. So I’m doing nothing. Ugh.

    1. Steven Gilbert says:

      Read her blog about strengths. Discover what strengths and ideas do and dont work for your time/space/functionality of life, etc. Also consider the time you have to commit to a side business, the amount of money you can invest, your minimal goals in earning, and what your goals are to get to that point. Obviously everybody wants to earn as much as possible, but realistically u should start with a min goal, and just praise God when it overflows! The best ideas are the ones stirring in your heart, that you just cant shake. These are ideas installed by Him, and yield more fruit than simple self provision, and if you are patient and look abstractly you will see the way He will use it to bless others in a variety of ways. And be ready for negativity from others. For whatever reason they will rise up to tear you down and criticize you to pieces, though sometimes He will use others to speak to you. Ingest what you hear, but discern and consider, and dont be afraid of “hurting feelings” by tossing what you know is wrong for you. In my own experience, details, expertise, showing your expertise and knowledge, and going the extra mile in every way from product to presentation make huge differences. Be the supreme authority in what you do, to the level that others become seemingly intimidated to say anything against your skills/talents. This commands you respect and makes you the “go to” to whatever you are doing! Even if you are just making cookies! I personally make folk art, with a lot of focus on Christmas/Winter themed stuffs, and my local fans refer to me as “The Christmas King” (their words, never ever mine) but that is because I have established myself well in what I do. Above all be courageous, take your set backs and losses as learning opportunities, you only fail if you quit!!

    2. Becki Neuman says:

      Hi Sara,

      We are in the same area…and I can give you some tips! I have found my passion, and there was a beautiful process for it to present itself! I can tell you more, but I’m not sure how to reach you.

  3. Megan says:

    Bless you Christy! I’ve been struggling over whether to write a blog. I’m an accountant and writing interesting blog posts is not at all on my skills list. Thanks for the advice to focus elsewhere!

  4. Victoria says:

    Thank you, Christy! That is just what I needed to “hear” today. I am a style coach and love connecting with people but I do NOT love to blog! I have found that I do like to us Periscope as a platform to connect with people I otherwise wouldn’t have access to and I don;t have to do a lot of prep for it. 🙂
    P.S. I would love to shop for you and be your stylist!! 🙂

  5. Deborah M. Wilson says:

    Thanks for the advice about blogging. I’m inclined to write and I’m trying to start an editing and proofreading business. Please keep my efforts in prayer. Thanks for all the savvy and necessary advice.