The Problem With Business
Our next Business Boutique events are right around the corner. In the last several months, I’ve been planning and preparing for these events to help women overcome the roadblocks holding them back from making money doing what they love. After several...
Our next Business Boutique events are right around the corner.
In the last several months, I’ve been planning and preparing for these events to help women overcome the roadblocks holding them back from making money doing what they love. After several years of research and now working with hundreds of women, I’ve noticed that the most common issue by far is making money.
But believe it or not, making money in business usually isn’t what we struggle with the most.
Sure, we may have issues with effective marketing, supply and demand, or any combination of other basic business problems. But that’s not what holds us back the most.
The problem isn’t making money. The real problem is our belief about making money.
What Do You Believe?
I coached a woman several years ago who really wanted to build her fitness business. She believed in her service, had the qualifications, and even built a business plan. But regardless of her business model and client base, she never made any money. We focused on this issue again and again, and she continued to struggle with charging people for her services and actually earning an income from the business.
She danced around the issue and said it many different ways. Finally in one session, I asked her point blank, “Do you believe that making money is bad?”
She paused for a while and then hesitated and stuttered a bit. Finally she said, “Yes.”
I said, “Then you will never make money.”
You see, if you don’t believe in the goodness of business and making money, you’ll never have a good business or make money.
You will never create actions to move you toward a result that you believe is bad.
The Inspiring Truth About Business
I want to remind you, despite a common belief in our culture, that making money in business is not evil or immoral.
Serving customers through your business isn’t taking advantage of them; it’s helping them.
Earning a profit isn’t selfish; it’s smart. It’s the profit that enables you to pay necessary taxes, provide for your family, and grow the business in order to help even more people.
Business growth and expansion from those profits don’t reflect greed; they reflect wisdom. As it grows and you employ team members, your business helps even more people by providing jobs and income for other families as well.
So whether you’ve got a hobby business or side business, or maybe just an idea and a dream, remember that what you’re doing is good, important and worthwhile. I like how my friend Rabbi Daniel Lapin said it: “You would have vast additional power to inject into your enterprise if you could simply develop a deep conviction of its intrinsic morality.”
It’s that belief in your business and yourself that will fuel your success and enable you to help more people.