New Year’s resolutions are often forgotten by February and best intentions don’t always happen. That’s why setting strong goals are so important! So to kick 2017 off right, let’s walk through how to set goals the right way.

Goals need to be specific, measureable, and time-limited.

You may have a goal to grow the presence of your business on social media in 2017. But what does that really mean? It’s not specific, so let’s get more precise: which social media platform do you want to focus on? Let’s say it’s Facebook.

How will you measure a growing Facebook presence? Is your goal to be intentional about posting and sharing more—and if so, how much, specifically? Or will you measure growth in terms of shares or new “likes”? Adding a measurable element allows you to track your progress toward where you want to be.

Finally, your goals need to have a time limit. Without a time limit, you lose the motivation of working toward a deadline. Have you heard the saying, “There are only seven days in a week, and ‘someday’ isn’t one of them”? Having a time limit is crucial and really defines your goal.

A strong goal would be, “My goal is to gain 200 Facebook likes by June 15.”

Here are some other examples of strong goals:

“I will increase orders for my business by fifty percent by December 31.”

“I will lose 20 pounds by June 30.”

“I will complete a half marathon in under two hours by April 30.”

“I will save $2,000 for Disney World by May 1.”

Be sure you write your goals down and look at them often. Zig Ziglar said, “People say motivation doesn’t last. Well neither does bathing—that’s why we recommend it daily.” Ha!

I’d love to help you come up with some worthy goals for your business in 2017.  What are some of your goals this year? Share them in the comments below!


  1. Nancy says:

    I have restarted my unisex barbershop. I had a great following at another shop I was working at, till because of the careless words of another barber, I was confused with her and my life was threatened. How do I go about getting my clients back without using the name of the other shop? I have asked the other barbers to tell my clients where I have gone but that has not happened. I am struggling, help. Thanks

    1. Christy Ragle says:

      Hi Nancy- I logged on to read this article and then read your comment and my heart just broke for you! I help small businesses with public relations and would recommend that you get a great photo of yourself doing what you love and then put it everywhere (Facebook, newspaper, local coupon magazine, etc), along with your logo. Once your clients see your face, they’ll remember you. It also wouldn’t hurt to maybe do a “Bring a Friend” discount for a limited time until folks rediscover you. I hope this helps and I pray that God will direct your former clients and lots of new clients to your shop! 🙂 Blessings!

  2. Heidi says:

    I have let fear stop me for 20 years. My family and friends have always encouraged me to start my own business. I don’t know where to start or what to do because I enjoy so many things involving art. Signs, pallets, hand painting, etc. I have to make a step towards it and be an example to my kids and younger people. I just don’t know where to start.

  3. Rhoda says:

    I have started a tutoring business for nursing students. I have the passion and love teaching but business has never been my thing. What would be reasonable goal for this year? I have used Facebook and up to 60 some likes. so would 200 be a reasonable goal? I also use Twitter and instagram but no real response. My webpage has not brought in many students mainly word of mouth.

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