June 15, 2017

When Someone Is Already Doing the Thing You Want to Do

When business experts write that you must have something brand new that’s earth shattering and has never been done before, the pressure only increases. Is the market too “saturated?”

When Someone Is Already Doing the Thing You Want to Do

I was standing at the front of the crowd of 100 people and using the bookstore cordless phone PA system as my microphone. I had just signed all of their books, and we were hanging out for an informal coaching and Q&A session. One woman raised her hand and said, “What do I do if someone is already doing the thing I want to do?”

This didn’t just happen at one book signing. It happened at every book signing. It doesn’t matter which city we were in or which book store we were hosting the signing at, the question was the same. It’s a great question and one that many people have. When business experts write that you must have something brand new that’s earth shattering and has never been done before, the pressure only increases.  So what’s the answer? Is the market too “saturated?”

Here’s what I told the women that asked me that question at our book signings.

I said, “Look around you. There are thousands—maybe hundreds of thousands—of books in this bookstore. Yet you are standing here holding mine. Why is that? I believe it’s because God has given me a group of people that only I can help. I believe there’s a group of people that God has entrusted me with that need what I have to offer. And the same is true for you.”

And friends, the same is true for you.

So other people are doing what you want to do? So what? They don’t have your unique voice, talent, perspective, style and experience that you bring to your business and your customers. Only you have that.

There’s no one else that can do what you can do like you can do it. As my friend Jessica Principe says, “No one can execute on your dream like you can.”

So don’t get distracted by other people doing their thing, because I promise you, there’s room for you too. Go for it—not only for you, but because there are people that need you to. There’s a group of people that God has for you that only you can help. There’s a group of people that need what you have to offer—right now, today.

So is the market too saturated? Nah. There’s a hole in the market and it’s got your name on it.

There are people that are waiting and they are waiting for you.

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  • Charis Hollingshead says:

    Good Evening Christy!
    I saw this blog post on Facebook and was glad I was able to find it on your site to read. This is a question I have been struggling with for a while, and my own sister commented that maybe I shouldn’t consider opening an Etsy shop/ online business since their may be so many other “sellers”. I really enjoy creating the products and have gotten good feedback so far from friends but am nervous and unsure of where to begin since there is so much online for people to shop these days. Any advice?


  • Heather @ CreativBlooms says:

    Oh goodness, I felt this way today after stumbling across another web designer that is doing all the things I want to eventually do in my business. It’s so easy to get disheartened when you find someone who is super successful in a similar niche, but we each have our own unique way of doing things and I totally agree that there is an audience out there just for us. So glad I found you and your podcast, it’s amazing!

  • Becky says:

    I have a question about what I have in mind for my business. I am a spinner (yarn), knitter, crocheter, shepherdess, wife, and Grandmother to one adorable 7 year old.
    I have, for years, wanted to start my own natural fiber yarn store. The picture in my head, of my shop, includes an open area, with a round table (or oblong, with 6 to 8 chairs); nooks along the walls with brightly colored yarns of all different types of natural fibers; a snack counter with a coffee pot, and tea pot; woolly knick-knacks and ‘impulse’ items on small shelves and hanging racks; class schedules posted on the wall; people sitting around the table, working on their latest WIP (work in progress), enjoying each other’s company doing something they both love to do and to share (spinners/knitters/crocheters are an enabling bunch).
    What shatters that perfect vision? A population of ~4000, and many miles separating me from the next small town.
    I know I can sell on the Internet, but you talk about a saturated market! That said, I’ve had full websites before, that I did the upkeep on, it is a lot of work. Work that I know will also take away from that ‘ideal’ shop that I dream of.
    Am I being too narrow in my thinking? Should I dish out hundreds of dollars a month to someone else to keep a website up? Initially, it’s just not possible.
    And so, I keep spinning that wheel (pun intended!), the one in my head, that tells me that one day I’ll have my little dream shop, maybe I’ve got a rich Uncle somewhere that will leave his millions to me? Yeah, no 🙂
    What am I missing that will help me to realize this dream?