3 Ways to Connect With Your Tribe Using Social Media Content
Social media is an incredible tool for our business, and it can be for yours too! The trick is knowing how to utilize it to work smarter, not harder.
Social media is an incredible tool for our business, and it can be for yours too! Y’all know that Business Boutique has a lot going on all the time. If you can relate, you know it can feel intimidating to keep up with social media. So, the trick is knowing how to utilize it to work smarter, not harder.
Here are three things I do to make sure that my social media content is connecting with my tribe and pushing the Business Boutique brand forward:
1. Know where my audience hangs out.
It’s important for Business Boutique to know what social media platforms our audience spends time on. That way, I can intentionally focus my efforts on the places my tribe hangs out most.
If you’re trying to determine where your audience hangs out, start by identifying your target market. You may have already created a persona template and defined your ideal customer. Now take it a step further. Do some research, poll your current customers, look at the insights on your current social media channels, and then focus your efforts on the right platform(s).
Keep in mind that you might have different audiences that are on different social media channels—and you may want to talk to each audience differently.
If you’re struggling with a place to start, I always encourage people to start with Facebook and branch out to other platforms as you grow in confidence!
2. Show personality.
People buy from those they know, like, and trust. So, it’s important to build trust with your tribe of social media followers. The best way to do this is to be real and show your personality. Your customers will be inspired by your success, but they will connect to you through your struggles!
If you follow me on Instagram, you know I’m not afraid to show you my real life on my Stories—like when my dog accidentally locked my son in the car at the lake or that time I worked tirelessly for 15 minutes to unstick a box of pull-ups in the Target diaper aisle.
Here’s the deal: I may have never met most of my social media followers, but I pride myself on the fact that they trust me.
I have read so many comments on my social media posts and have met women in grocery stores, airports, and book signings who say, “I feel like we’re best friends.”
Y’all, that’s important to me.
I’ve said this before, but what they’re really saying is, “You get me.” And in business, that’s the best thing you can hear from the people you exist to serve.
3. Schedule content—and schedule time to interact!
Just like you, I’m very busy. I can’t trust myself to keep up with the presence I need to have on social media unless I plan it ahead of time. I also want to practice what I preach and be present in the moment that I’m in. I love the quote, “Wherever you are, be all there.” Scheduling your social media in advance is one way to make that possible.
You have to consistently show up and build an ongoing relationship with your tribe. Don’t get so excited that you post a ton of content for a few days and then go radio silent. It’s better to show up on a consistent basis—even if you post less often—versus sporadically posting a ton in random intervals.
By scheduling your content in advance, you can show up for your followers while you’re hanging out with your kids, on a date with your husband, or focused on the tactics of your business. There are tons of great apps to schedule your posts in advance! Download my Social Media Cheat Sheet to get a list of my favorite apps for social media.
Remember, the key to social media is not just posting, but engaging. You can’t just schedule it and forget. Schedule an hour or two each week to plan out your content and then additional time every day or every other day to go back to posts and interact and engage with your tribe!
Want more tips to make an impact in social media and see results?
Check out my new course, Social Media Simplified! This course is your stress-free guide to making an impact and seeing results through social media.