Show Notes

In this episode, we’ll dig into the specifics for your business like platforms, policies, branding and target market. I promise, it’s fun! We’ll talk about the operational side of running a business with the founder of Grace and Lace: my friend Melissa Hinnant. She has one of the most inspiring stories I’ve ever heard—you’ll love hearing from her. And Donald Miller will help us understand why telling your story is such a powerful way to reach your target audience.    

1:15    Tiers 3&4 of the BB Business Plan

20:47  Interview with Donald Miller

37:40  Interview with Melissa Hinnant

49:06  BB Success Story with Megan Hardwick

56:37  Homework


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  1. Noel says:

    Love listening to these podcasts at my “day job.” Lots of good information for my home business (Wed – Sun, a few hours a day), but also helpful advice for my day job (Mon – Tues). This j.o.b. pays the bills, so it’s important that I do a good job here as well, but also inspiring to work towards the day when the j.o.b. ends and the home business generates an income as well.

    Business Boutique has shown me the importance of working “on” my business. I spent two years writing and photographing recipes as a free resource for my readers, and they love my content, but I never spent any time working “on” my business to figure out how to make it work for me, too. I’m excited to dedicate several hours each week (now that school is back in session) working “on” my business and learning how to grow it, while maintaining the content contributions that I provide each week.

  2. Elanee Smythe says:

    I’m realizing that there are things in my business that have just sort of happened , and not been intentional, or planned. I am so inspired by the stories, and encouraging insights I’ve received from this podcast. I can’t wait to finish the business plan chart, and apply it to my business. I’m still stuggling with knowing if the business I’m in is right for me. I do dog sitting, and it started because I wanted to get a dog of my own, but didn’t have the money. Now 2 years later, I’ve earned far more money than I need to buy a dog of my own, but I still haven’t bought a dog. So I’m trying to figure out if this is a business I should continue, or if I should continue with my plan to buy a dog, and move on to another business. The podcast has been so helpful. Thank you for all the insights, and encouragement.

  3. Shannon says:

    Hi Christy! I am a sort of new business owner. I am a full time teacher, that wants to get out of teaching. Many years ago I came up with my business idea but put it on hold because of the fear of not having a business background and not knowing where to start. Entreleadership podcast didn’t exist, and neither did you new amazing podcast! I launched my business in September of 2014, and it has been a slow frustrating start. I self taught everything on launching a business (legal, website, branding, target market, buying necessary equipment with cash–no debt here!), but once the business launched I was forced to sit and wait for customers to come to me. I am not a sales/marketing person. It took a whole year for the phone to ring for a stranger to actually want to pay me money for my service. Business has been steady and slow in the last year, but hopefully will pick up speed soon. I believe in my business idea and I am passionate about it and committed to it, even when it drains my personal bank account. I am so thankful for you new podcast! It is refreshing and inspiring to hear other women just like me who didn’t always set out to start a business, but it kind of fell in their lap. I look forward to more inspiring podcasts!

    Oh, I never mentioned by business–silly me! I provide dress up tea parties to young girls for their birthday! Right now my business is mobile, and I store everything in the living room of my one bedroom apartment (on the second floor!). My tea parties include a dress rack full of party dresses, an accessory table complete with jewelry, hats, crowns, purses, and of course lace gloves, an entire tea table with table linens, porcelain tea cups and saucers, tea pots, and three tier dessert trays! The girls look lovely and darling when they experience their first “real” tea party! I can’t wait to own a venue some day, so my customers can come to me and truly enjoy a charming tea party experience! My website is:

  4. Ashley Williams says:

    Loving the podcasts! I’m so glad you’re doing them because I have to be honest, I haven’t got much out of the website. I wish it was easier to navigate. Also, it felt a little misleading to become a community member thinking there would be videos and downloads available but it looks like everything has to be paid for. Is the Business Plan Chart something that is free or does it cost? Where can I find it?

  5. Shantel Neal says:

    Hi Christy i’m so inspired by what you are doing to help women. My husband and I were lead by God to The Dave Ramsey Show and that’s when we started our debt free journey. It has changed our lives and I to want to help change the lives of others too. I want to be a financial coach, but I have been struggling with the idea that people won’t think i’m credible if i don’t have a degree in finance. How could I start a financial coaching business teaching what Dave teaches?Do you think i need a degree in finance?

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