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The Business Boutique Podcast

Ep 20: How to Create Engaging Content for Your Business

May 02, 2017 - 54:16

In this episode, I’ll talk about a piece of marketing that is often overlooked: content. The truth is that every business is in the content business, so I’ll give you ideas that will help you create trusted, credible content that your followers and customers will actually care about!

My guest this week is Beth Ann Schwamberger. She started the Brilliant Business Moms brand and podcast! She’ll talk about the steps she took to start it up and turn it into a sustainable business.

I’ll also talk to Shannon Basso, who created an inspirational magazine called “BECOMING.” She curates and edits all of the content in the publication. She’ll tell us about how she took her online magazine to print, and how she overcame Imposter Syndrome throughout the process.

And I’ll answer your business questions!

1:10 How to Create Engaging Content for Your Business

14:17 Interview with Beth Ann Schwamberger

31:34 BB Success Story with Shannon Basso

43:43 #ASKCHRISTYWRIGHT

53:21 Homework

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If you have a success story you would like to share with the Business Boutique community or a question you would like answered on the podcast, email me at podcast@businessboutique.com.

Ask me a business question via social media by using #ASKCHRISTYWRIGHT

New podcast episodes are available every other week.

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Leave a Comment

  • Deborah says:

    6 May 2017
    I just checked out BECOMING…and it looks really nice. I still have to read some excerpts, but I was impressed with the concept. I don’t get around in Christian circles these days, so it was nice to find out what has been happening. ? The Bible tells us there will be more women than men as the End Times progress… it is good to see women gathering together to help each other.

  • Lila says:

    I like that you said “to start wherever you are.” Thanks for not saying to start a blog right off the get-go. I actually did that last year. I got a domain, a self-hosted blog, an expensive theme, a membership to a stock photo site, and it was so HARD bringing traffic. It was nearly impossible and I had to close it.

    I felt like I wasted so much time and money on it, and actually cried over how many resources I had poured into the blog. This year I started an Instagram account.

    People on Instagram are very engaged. They like my posts, they comment, they ask questions, they engage, etc. My little Instagram has gotten more engagement than my blog ever has. I’ve joked with my friends that Instagram is the “new blogging.”

    Realistically, I would love to launch a website one day when and if the following is there for one. Hope that makes sense. 🙂

  • Elsa says:

    I loved that one of the example businesses in this podcast was a magazine. I’m in the planning phases of trying to publish a magazine for English teachers around the world who are still in the process of learning English so they can teach it more effectively (www.linguateachermagazine.com). My heart is to have a print magazine that can serve rural teachers with minimal (or no) access to internet. However, there are also plenty of teachers in this situation that have moderate access to internet. I’m wondering though how to provide free online content that is distinct from what I want to put in the print magazine. If the online blog (or maybe podcast) content is too similar to the types of articles I want to put in the print magazine, why would teachers want to pay to subscribe? Or should I just electronically publish the content I’ve already developed for free until I build up a following?

  • Evelyn Gerber says:

    I love the podcast and have been listening to them as a subscriber on Stitcher since the first one… until podcast #19. For some reason none of my subsequent podcasts have downloaded. I thought maybe Christy took a break because of her book tour, but then I got on the website and realized I was missing my podcasts! I couldn’t believe it! Dave Ramsey’s podcast and the Entreleadership podcasts both came through loud and clear, but what happened to my girl powered, fierce and feminine podcast? I can listen at home when I have WiFi but I can’t take Christy with me. Thanks for the book and the podcast and I hope to figure out my technical difficulties soon.

  • Vickie Treadaway says:

    I a new listener on your blog and I would like your opinion on Direct Marketing businesses. Whats the best approach before siging on as a consultant. I would appreciate your input.
    Thank you,
    Vickie

  • Nini says:

    I enjoy cooking and started cooking classes not to long but i struggle with advertising on the social media which is where the world is today. I also need advise with prices to encourage volume. What do I do/ I have people sign up for my cooking class but I know that if i could be steady on the social media I could do better and have more students.