Ep 31: Branding the Look and Tone of Your Business
October 03, 2017 - 01:02:48
Branding is so much more than colors, fonts and pretty pictures—it’s about creating an identity. When you make a purchase, whether you realize it or not, you’re choosing that brand over another because you feel it represents you. So you may recall in Episode 2 of the podcast, we talked about the look, tone and feel of your brand. But in this episode, I want to take a deeper dive on the look and tone, so that when you’re audience interacts with your business, they know it’s for them!
One of my absolute favorites—best-selling author and CEO of Storybrand—Donald Miller, is back! He’ll unpack his Storybrand concept for us, and y’all, this is a powerful way to grow your customers and your profits. If you’re dreaming up your brand right now or your existing brand isn’t connecting, you need to hear this interview.
Plus, I’ll answer your business questions from Business Boutique events!
1:03 The Look and Tone of Your Branding
18:37 Interview with Donald Miller
50:09 Preparing Your Business for Christmas
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