Show Notes

Your brand is made up of look, tone and feel. We covered the look and tone in episode 31, so in this episode, we’ll talk about the tone, so that your brand—and, as a result, your business—feels like you. Plus I’ll teach you how to show your customers that you care through your policies, messaging and brand experience.

My guest this week is branding expert, psychologist and author Joseph Michelli. Joseph has written several books, including The Starbucks Experience, and has helped companies like Zappos, Mercedes Benz and Starbucks develop their brands. He’ll give you practical ways to give your customers an above-and-beyond experience and reveal two big mistakes to avoid when presenting your brand.

And I’ll give you simple, quick tips to make the most of the upcoming holiday season!

Plus, I’ll answer your business questions from Business Boutique events.

1:02  The Feel and Experience of Your Branding

21:00 Interview with Joseph Michelli

46:59 Preparing Your Life for Christmas

51:47 #ASKCHRISTYWRIGHT

59:13 Homework

To save $10 on any Business Boutique Nashville ticket, use the code BBWRIGHT.

Sign up for the Business Boutique Academy at BusinessBoutique.com/Academy.

If you have a success story you would like to share with the Business Boutique community, email me at podcast@businessboutique.com.

New podcast episodes are available every other week.

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Leave a Comment

  1. Jessica Nassmacher says:

    I loved this episode! Well, I love them all. They keep me growing and stretching and striving. On this episode, however, I had my 6-year-old daughter with me in the car. She must have been listening intently because right after Christy shared her story about being uncomfortable at her neighborhood coffee shop, Genna piped up with: “Well, you can always just bring along your own cushion!” 🙂 Raising a problem solver here. And thanks to the podcast, a girl who knows anything is possible. Thank you!

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