The Business Boutique Podcast

Ep 58: Perseverance in Your Business: How to Keep Going When You Want to Give Up

October 16, 2018 - 01:06:10

Let’s talk about perseverance. Perseverance is a quality that will have a huge effect not only on your business, but on your whole life.

What Is Perseverance?

Perseverance is persistence. It’s pursuing something with passion. It’s pushing through when things are hard.

I’ll be honest: Perseverance isn’t something I personally struggle with. In fact, I’m so persistent that it’s almost a flaw. Sometimes I just don’t know when to quit!

But that’s why I can tell you that being persistent and persevering in my life has been the number one quality that’s enabled me to achieve everything that I have. Even when it’s hard, even when it’s inconvenient, and even when I have tons of obstacles, I still push through.

Why It’s So Important to Keep Going When You Want to Give Up

Steve Jobs once said, “I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.”1

“Half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.” – Steve Jobs

Half! He believed half of what makes an entrepreneur successful is not money, not fame or a family name, not a business degree or even knowledge. It’s perseverance!

I couldn’t agree more.

And you know, there are so many success stories of women who got their million-dollar business idea right after pushing past the point of wanting to give up. People may have thought they were crazy, but they pushed through anyway.

Perseverance in Your Business: How to Keep Going When You Want to Give Up

Look at Kendra Scott, who started her first business at age 19.2 That business was called The Hat Box, but none of us know Kendra Scott as a hat designer, do we? That’s because Kendra didn’t find her successful business idea until almost a decade later. She designed her first jewelry collection with just $500 cash, and today, women all over the world (including me!) can’t get enough of her fun, girly jewelry and accessories.

Related: Ep. 40—Top Traits of Highly Successful Women

Then there’s J.K. Rowling, who wrote Harry Potter and the Philosopher’s Stone as a broke, single mom, fresh off the heels of her mother’s death and a divorce. Her book was rejected by 12 publishers before it was finally picked up by one. She was given an advance of less than $2,000 for her work.3 Of course, we now know her as one of the wealthiest women in the world.

But maybe you don’t want to make a million dollars. Maybe you just want to pay for a trip to Disney World, or be able to quit your day job. On some days, I bet that seems like an impossible dream.

Or maybe your business is stalling and you’re thinking about scrapping the whole thing. Let me encourage you to keep going.

In this episode, I want to help you. I want to help you persevere, and together, we’ll tackle your doubts, like:

  • How can I develop perseverance if I’m not a naturally persistent person?
  • How do I keep going even when I don’t reach my goal?
  • What should I do when I want to give up?
  • How can I get over the critics and the complainers?

Slow and Steady Perseverance with Dave Barnes


I am so excited to introduce you to one of the most talented guys I know, Dave Barnes!

Dave is a singer, a musician and a Grammy-nominated songwriter. Have you heard the song, “God Gave Me You” by Blake Shelton? It’s a huge country hit, and Dave wrote it. I’m a fan and friend of Dave’s—and by the way, he’s hilarious.

In this episode, Dave and I talk about:

  • How God used very humble beginnings to launch Dave’s career in ways he could have never predicted
  • Why he felt under-qualified for the first five years in his career but just kept going
  • How to enjoy the small successes along your journey without stressing over “what’s next”
  • Leaving margin in your schedule for God to surprise you
  • Why you should listen to your inclinations and let your values dictate your business plan

Pep Talk Time!

And of course, one of my favorite parts of this podcast is hearing directly from you. So this week, I’m answering your business questions about scaling, passive income and quitting your full-time job.

Don’t forget to give me a call on my new toll-free line at 844.944.1074. You might hear your question on a future episode!

Plus, I want to have a heart-to-heart with you before I go. I have a special message that’s been on my heart that I want to share with you. It’s my hope for you that this reminder will make you come alive and bring you joy.

1:17 Perseverance in Your Business.

23:50 Slow and Steady Perseverance with Dave Barnes

50:28 #AskChristyWright

58:45 Encouragement: Do What Makes You Come Alive and Brings You Joy

Preorder the new 2019 Business Boutique Goal Planner with the code BBPLANNER at and receive Christy’s Setting Goals video that you can watch right now!

To save $10 on any Business Boutique Nashville ticket, use the code BBWRIGHT.

If you have a success story you would like to share with the Business Boutique community, email me at

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