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The Business Boutique Podcast

Ep 11: How to Make the Most of Social Media

December 27, 2016 - 48:14

In this episode, I’ll break down how to turn fans and followers into customers. This doesn’t happen by accident, and I’ll share the step-by-step formula to make it happen.

My guest this week is social media and marketing expert Amy Porterfield. She’ll reveal the 3 most common mistakes she sees business owners make when it comes to social media. She’ll also give us tips on how to increase fan engagement on Facebook.

Plus, Christi Ratcliff, who started Christi Ratcliff Coaching in Cornelius, North Carolina, will inspire you by explaining how she overcame fear and put herself out there, and the growth she’s seen as a result.

1:02 Maximize Your Social Media Influence to Gain Customers

18:08 Interview with Amy Porterfield

37:34 BB Success Story with Christi Ratcliff

46:54 Homework

To save $5 on any Business Boutique 1-Day ticket, use the code BBWRIGHT.

25 Ways To Protect Your Time PDF—accessible in the show notes of Episode 7

Jab Jab Jab Right Hook by Gary Vaynerchuk


If you have a success story you would like to share with the Business Boutique community or a question you would like answered on the podcast, email me at podcast@businessboutique.com.

New podcast episodes are available every other week.

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Leave a Comment

  • Mickelle says:

    I love this advice! The notion of serving my audience through social media gives me an entirely different perspective. I’ve been so put off by committing to using social media for my business because of the time commitment, however. It feels like another job in itself to find or create content, engage my audience, plan strategies, etc. So my question is – how on earth do I get control of that, while making products and running the rest of my business? What does successful (albeit small) social media marketing look like in the day to day?

  • Towanda says:

    I anxiously await your Business Boutique podcasts because the tips you provide are so helpful and the stories of other women just like me are so inspiring. This week’s podcast did not disappoint.

    This month I began operating my very own Gourmet Pet Treat business; Hugs & Biscuits, and I want to stand apart from the competition. I think social media is a great place to start. I think we so often get tunnel vision with our business and can seem a little greedy when we ask so much from our potential customers and don’t give much back to them.

    I love the boxing analogy Christy used; jab,jab,jab, right hook! This is something that will stick with me and I will apply to all of my social media platforms. I believe I will focus my attention on Facebook and Instagram because one requires daily attention and the other does not require as much of a presence.

    Thank you Christy for this most encouraging information ?

  • Keri says:

    I learned that business and personal should be separated into separate Facebook accounts. How do I get my friend and family followers to my business page? Is there a way to clearly link them? Thanks for your podcast! I really enjoyed how you broke how to use social media into steps toward the beginning of the podcast.

  • Katherina Stegerman says:

    I found this podcast really practical and inspiring, thank you! Wondering if you had tips for creating great content consistently? I’m starting a fashion line and only release “new” product twice a year or so (trying to stay with the fashion cycle) and struggle to have “social media worthy” photo’s of my mom’s basement storage room/studio :P. Any thoughts at all?

  • Ada Bos says:

    This was the first of your podcasts that I’ve listened too and just LOVED IT!! Am still in the dreaming stage of starting my business but certainly helped give me some great ideas and tips to follow as I’m setting up my marketing strategy. Thanks for sharing your wisdom with the rest of us!

  • Melissa Chesini says:

    I loved this episode. I’ve started a facebook business page almost 2 years ago when I hopped into network marketing. But I knew immediately I didn’t want to be one of those scummy sales-y types. I transitioned my social media presence to becoming the ‘expert’ (the person to go to when you had health/fitness questions). And that helped give me a good jump start for my new business page. But the advice on finding my ideal client persona was pure gold! I created Better Betty out of it and I think of her when I post my content. I also was pumped to hear about jab jab hook. I will have to look into getting an audio version of that! Thanks for a great episode!

  • Bonnie says:

    I LOVE this podcast! I was about to leave Facebook because I was exactly what Amy said as a new business owner on social media…OVERWHELMED & uninformed about how to use social media effectively. GREAT TIPS! I feel equipped to now move forward with growing my business with these tips! Thank you! I do have one question. I might have misunderstood, but Amy mentioned that she mainly uses Facebook for business only and not personal. I would prefer to do the same, too, but what does that actually look like since you have to have a personal account to have a business page? And, how do you keep from getting lost in time on the feed of your friends? What do you recommend for time management when using Facebook? Thanks for any feedback!

  • Brenda Mueller says:

    This is the best podcast! My husband is my IT guy and my number one cheerleader. This explanation is the best for sales funnels. I’m sharing it with him so he can learn the direction I need to go in my business and the “lingo” I’m throwing at him.

  • Karina says:

    I post quite a bit on FB yard sale pages where the objective is to sell. I’m not sure all these rules apply on these pages. Do I need to change it up and not post on these pages or continue these posts in addition to using my own FB page? I’m getting good response but need more!

  • Marilyn Lapkass says:

    Great tips and suggestions in this podcast. I am going to have to listen to this one again while not driving so I can take notes. My one questions is Facebook groups versus pages. Lots of conflicting ideas on which one to use. Any input

  • Dawn says:

    Loved the information in this episode. I can’t wait to try the Jab Jab Jab Right Hook on my FB page. Been looking for support in this area and you provided it. Thank you!

    • Bianca says:

      I’m trying to wrap my brain around that too. The concept is brand new to me, but I’m not sure how to unique content often enough. I spin yarn from my sheep’s wool, so I imagine that customers would like to see pictures of the sheep during step 2, but honestly, they just eat and walk around and get fat all day. Not sure how to keep that exciting for customers.

      What part of the funnel do you struggle with?